Marketing for sport, fitness and health
I'm Rhys. For four years, I've run marketing for three B2B brands across content, email, community and events.
I'm also a qualified personal trainer and studied sports science. I know the people that sport, fitness and health brands sell to, because I'm one of them.
Results
+29%
Grew a founder’s audience
I run our CEO’s personal brand. Followers rose 29% in 12 months.
171 / 280
Filled an event in two months
I proposed moving a conference online, then led the promotion.
76
Launched fast
Sign-ups in the first 24 hours for an on-demand course I built from a live training.
4,000+
Rebranded a community
I gave a 4,000+ member data community a new name and launched it with an in-person event.
My work
Built and launched
Launching an on-demand course
76 sign-ups in the first 24 hours.
Rebranded and launched
Rebranding a community
A rebrand and a stadium launch event for a community of 4,000+ data professionals.
Led event promotion
Filling a virtual conference in two months
280 registered and 171 attended.
Why sport, fitness and health?
I train in the gym, run long distances, race karts, and play football. Sport is how I spend my time, so I understand why people buy into it and what keeps them going.
I am the target demographic of sports, health and fitness brands.
Level 6 Diploma in Professional and Digital Marketing
Level 3 Personal Trainer & Performance Enhancement
Year 1, BSc Sport, Health and Exercise Science
Ultra marathon runner and karting driver