Launching a Professional Tech Podcast for Business Thinking
Planning, recording, editing, and publishing a professional podcast that is a content machine.
Project Role
Video/ Content Marketing
Tools Used
Clipchamp, YouTube, Buzzsprout
Industry
B2B Technology
The Client
Business Thinking is a B2B consultancy helping clients build agile, modern data analytics services. They are the leading consultancy on the Data Vault 2.0 method, creator of multiple data engineering tools, and hosts of the Data Community.
The Problem
Business Thinking wanted to launch a podcast to discuss Data Engineering and Business Intelligence. They needed a full production system to ensure quality, consistency, and visibility.
Podcast Production Implementation
✅ I planned the format and recording schedule with the hosts, choosing an external venue for sound quality and professionalism.
✅ I booked and set up the studio, ensuring consistent lighting, camera framing, and audio quality using professional recording equipment.
✅ I recorded and edited each episode, including adding intros/ outros with clear calls to action based on the episode’s topic.
✅ I published to YouTube and all major podcast platforms (Spotify, Apple Podcasts, etc.) using Buzzsprout with optimised descriptions and tags.
✅ I created short-form clips from each episode to post on social platforms and drive traffic to the full content.
The Result
Thousands of downloads since launch in October 2024.
Over 2,000 YouTube subscribers.
A smooth, repeatable production process now in place for ongoing episodes.
Want to start a professional Podcast?
If you’re building a podcast (or want to repurpose expert conversations into content), let’s talk!