Growing 3 B2B LinkedIn Accounts with Zero Ad Spend
I built and executed a full-stack organic social media strategy across three B2B brands, generating over 2,200 new followers, and 1,000+ posts.
Project Role
Social Media Marketing
Tools Used
Notion, LinkedIn, SEMRUSH
Industry
B2B Technology
The Client
Business Thinking is a B2B consultancy that helps clients build agile, modern data analytics services. It is the leading consultancy on the Data Vault 2.0 method, the creator of multiple data engineering tools, and the host of the Data Community.
They operate three brands in the enterprise data space:
Datavault - Data warehousing consultancy.
Data Vault User Group - Community for data professionals.
AutomateDV - Data Vault automation tool.
The Problem
Each brand had a LinkedIn presence, but none were using it strategically. There was no consistent posting schedule, no content planning process, and no data-led optimisation. As a result, they were missing key opportunities to build awareness, engage their audiences, and generate leads.
Social Media Marketing Strategy Implementation
✅ I created a company-wide Notion content calendar to plan, schedule, and review content across all brands.
✅ I managed data analysis and reporting, using metrics to inform future content strategy and share insights with stakeholders.
✅ I created over 1,000 posts across all three brands, designing original graphics and incorporating brand-specific visual styles. Most content was focused on generating leads that provided value and drove the audience to CTAs aligned with campaign goals.
✅ I focused exclusively on LinkedIn as the key channel for their B2B audience.
✅ I spent £0 on advertising, relying entirely on organic creative strategy and execution in a niche industry.
The Result
I delivered measurable growth for all three brands:
2,250+
New followers across all social media profiles.
1,100+
LinkedIn posts published.
£0
Ad spend.
Want to grow your social media presence?
If you’re stuck trying to manage your social media channels and want to leverage it to generate leads, let’s talk!