Driving 20 Training Course Enquiries (Worth $20,000+) from a Single Email Campaign
How I unlocked demand for a stalled course launch through focused email marketing.
Project Role
Email Marketing
Tools Used
Mailchimp
Industry
B2B Consultancy
The Client
Business Thinking (formerly Datavault) is a consultancy helping clients build agile, modern data analytics services. They are the leading consultancy on the Data Vault 2.0 method, creator of multiple data engineering tools, and hosts of the Data Vault User Group Community.
The Problem & Context
Datavault (now Business Thinking) launched their Data Vault for Developers training in May 2023. However, it wasn’t selling as well as they’d hoped.
The training is a live, 2-day course delivered online.
In May 2023, Business Thinking launched their Data Vault for Developers training (a live, 2-day online course).
Despite being a flagship product, it struggled to gain traction. The team had invested months into building and launching it, but struggled to convert.
By mid-2025, the course still struggled to generate income for the business.
The problem was the messaging.
Potential buyers weren’t connecting the dots between the course and their day-to-day problems, and couldn’t justify spending £100s on training.
Email Marketing Implementation
I was appointed as Marketing Manager at Business Thinking, and took it on myself to revamp the email marketing efforts. Part of that project was sending a lift email to sell the Data Vault for Developers training.
The missing piece in previous marketing for the training was understanding what the market actually wants.
So, I:
Researched the audience and pain points using relevant forums.
Crafted a single, focused email designed to spark interest and drive replies.
Edited for clarity, flow, and urgency.
Sent to a list of 2,600+ subscribers.
Handed over responses directly to sales for follow-up.
This email was part of a wider project to refine website wording and sales copy — but it became the catalyst.
The Result
One email has opened the door for a full training cohort. Something that hasn’t been achieved since the course was launched.
What had been a stalled training product suddenly had momentum. Beyond the immediate revenue, the results proved that the right words could unlock demand for a high-value service.
47.08%
Open rate from 2602 emails sent.
20
Enquiries for an $845 course
2%
Conversion rate
Want Email Marketing that works?
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