Event Marketing and Delivery for Data Vault User Group
Planning, recording, editing, and publishing a professional podcast that is a content machine.
Project Role
Email Marketing
Content Marketing
Event Staff
Tools Used
Google Ads, LinkedIn, Mailchimp
Industry
B2B Technology
The Client
Data Vault User Group is a community for data engineers with a specific focus on the Data Vault data warehousing methodology. They host an annual conference, regular virtual meetups with industry-leading speakers, and an online forum.
The Context
I played a key role in planning, marketing, and delivering two annual in-person events for the Data Vault User Group (2023 & 2024) in London, with ~150 attendees each year. Working across content, marketing, and event delivery, I helped bring structure, creativity, and conversion to the full campaign.
Event Marketing Implementation
✅ I led the content and email marketing strategy for both events.
✅ I helped structure the event schedule and manage day-by-day logistics.
✅ I collaborated on an event landing page (WordPress), repurposing visual content from the previous year.
✅ I created multi-channel campaigns across email, social, paid media (Facebook, Google, LinkedIn) and direct outreach.
✅ I designed event branding assets including signage, slide decks, and printed brochures.
✅ I served as a frontline staff member, signing in attendees, helping them navigate the event, and supporting sponsors.
The Result
~150 tickets sold
All six sponsors successfully captured leads on-site using vFairs mobile app, with strong feedback on ease of use.
The marketing content I produced was repurposed post-event across the brand’s website and social channels.
Built a repeatable playbook the team can use for future events.
Want to bring your event to life?
If you’re planning on an in-person event, let’s talk!