Rhys Hanscombe - Marketing Manager & Racing Driver

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Hi, I’m Rhys Hanscombe - a marketing specialist and racing driver based on the south coast of England.

Since 2022, I've been running marketing for Business Thinking Ltd — a B2B tech consultancy — where I lead and execute multi-channel marketing activity across several B2B brands. My role covers strategy, campaign execution, reporting, content, partnerships, events, and brand development, with a strong focus on aligning marketing activity with wider commercial objectives.

I originally joined the business as a Marketing Apprentice and progressed into a management role within two years. That progression came through consistently taking ownership of projects, improving performance across channels, and building systems that supported long-term growth.

Key Marketing Responsibilities

Over the past few years, I’ve worked across:

  • B2B lead generation

  • Brand positioning and messaging

  • Content strategy and copywriting

  • LinkedIn growth and executive personal branding

  • Email marketing and automation

  • SEO-led content

  • Event marketing

  • Funnel optimisation

  • Website management

  • Marketing analytics and reporting

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Some of the projects and outcomes I’m most proud of include:

  • Growing LinkedIn audiences across six channels by over 300% while maintaining strong engagement

  • Increasing average email open rates from around 20% to 37.5% through improved segmentation, messaging, and subject line strategy

  • Leading multiple company rebrands across digital channels and marketing assets

  • Building inbound lead generation systems that consistently generated qualified opportunities

  • Managing founder and executive personal brands to increase visibility and authority within niche B2B markets

  • Planning and delivering in-person business events and community initiatives

My approach to marketing is heavily focused on positioning, clarity, audience psychology, and commercial impact. I’m particularly interested in how modern B2B companies use content, brand, and trust to create long-term competitive advantage.

An extra layer

Alongside marketing, I also competed in kart racing, and I’m deeply passionate about sport and fitness.

Motorsport has strengthened my interest in performance, consistency, and continuous improvement — qualities that influence how I approach both business and marketing.

Long term, I want to continue building expertise in strategic B2B marketing, brand growth, and audience development while working with ambitious companies solving meaningful problems.

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