An Introduction to The Marketing Journal
Hello, welcome to The Marketing Journal. This is where we explore all things marketing and business psychology. We go beyond the shameless use of AI for everything to dig a little deeper into the “why” behind everything we do - from psychology to funnels.
My name is Rhys Hanscombe. I’m still learning marketing (I got my first job in marketing 4 years ago), but I’ve led the delivery of enough successful projects for multi-million pound (£) companies to have something to add to this space. I run Hanscombe Marketing - a B2B marketing business that combines my racing career and marketing knowledge to help founders turn their marketing into a lead-generating machine.
I understand marketing. I drive fast. I make marketing easy for founders who know they need to keep up but don’t want to conform to the AI-slop plaguing our industry.
Marketing is an industry like no other. It’s the constant pursuit of building something that helps other people (with a never-ending list of problems to solve along the way).
Most people think that marketing is easy. However, only a few do it well, and it’s easy to spot those that are “doing marketing” to tick a box.
I’ve tried and failed many times in the past to do exactly this - turn my ambition and knowledge into a business - but I’ve always burned out right before I had a chance to gather any momentum. I’ve even been procrastinating this for months, flip-flopping between ideas and never settling on one for more than a day before coming up with a reason not to do it.
These failures have taught me valuable lessons in life, business, and marketing. I’m applying them to Hanscombe Marketing. Writing has always felt like home for me, so I’m launching this newsletter to channel my thoughts along the way.
So, welcome to The Marketing Journal. It’s great to have you here.
What to expect from The Marketing Journal
The name of this newsletter, The Marketing Journal, has multiple meanings for me.
Journaling has been a significant part of my life for a long time. It’s got me through some difficult times. My journal has always been there at the end of the day to lay out my thoughts on paper. There’s an underrated power in being able to take what’s going on in your head and put it on paper.
The Marketing Journal is my…journal for marketing. It’s my thoughts on this world of business and marketing tidied up in the hope that you find a valuable lesson to apply to your business.
Every week, I’ll write about what I learned, delivered, or both to help people like you and me. People who are fascinated by the psychology of marketing and practice it every day.
Some topics I’ve got lined up over the next few weeks include:
How motorsport helps me be a better marketer
Why personal profiles get more engagement than company pages
The first word matters more than anything
A Little About Me (and Hanscombe Marketing)
I love marketing and business, but it isn’t my life. I’m not the kind to obsess about work every second of every day. There’s so much more to life than trying to find the optimal way to give you money.
Motorsport is my first true love. I compete in karts across the country, and I’m working towards competing in national car racing championships in the near future.
My offer is one that I haven’t really seen anyone else do: I combine my marketing knowledge with my racing career to help businesses grow.
Want to join me for the journey? This newsletter will live on Substack, so subscribe there (it’s free).
Something Valuable
I want to make sure you get something tangible from each edition of The Marketing Journal, so here are 5 of the best marketing and business books I’ve read over the years:
THIS IS MARKETING by Seth Godin
Alchemy by Rory Sutherland
Ogilvy on Advertising by David Ogilvy
Cashvertising by Drew Eric Whitman
Obviously Awesome by April Dunford
